We know dealers are experiencing a sharp decline in showroom traffic. After two years of development and thousands of delivered product experiences, here are our best practices for delivering a safe and effective at-home product experience to your customers.
Please connect with us to learn how our solution or our experience can help you adapt to kee your business moving forward.
This isn't just an off-site product or service experience, it's a new way of connecting with your customers.
Leverage your existing channels to promote and support this new concept.
Stay in communication with your customers before, during and after the delivery.
Doppler users tell us they chose the service because it is new and different, you are on their turf, it's best to let them guide you.
Recognize and communicate that this is a new service and you want to partner with the customer to make it perfect for them.
We know everyone is operating in uncharted waters, especially OEM Field and dealership personnel who are doing their best to take care of customers. To truly meet the demands of the moment requires that all customer-facing staff have the ability to truly show empathy for your customers. Understanding their concerns and clearly communicating everything you are doing to ensure their safety, as well as your own, is critical to the success of your on-demand at-home services.
Doppler Automotive enables true, consumer-first, multi-dimensional retailing for OEMs and dealers through anywhere, anytime brand and product experiences. The Doppler platform combines a proprietary reservation and dispatch system with a national network of delivery agents to provide a seamless integration of online shopping and live vehicle experiences.
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"In order to thrive in today's marketplace you need solutions that are best for the customer, drive sales for the dealers, and achieve the brand objectives of the OEM — all seamlessly. I see all that in Doppler."
– Jim Press, Auto industry executive, retailer and AVC Capital Board Member
LOS ANGELES, March 19, 2020 /PRNewswire/ -- Consumers are now in desperate need of shopping experiences that are convenient, personalized and on-demand. The auto industry has been rapidly adapting to this reality from a digital and online perspective. The conundrum? Urban Science tells us 83% of new car shoppers will never buy a car without test driving it.
While you can't bring the dealership to the consumer, with Doppler you can bring a brand and product experience to the consumer at home and is proven to convert to a sale. Over the last two years, Doppler Automotive, an AVC Capital company, has been building the platform for today's needs -- driving efficiency and scale for automotive manufacturers (OEMs) and dealers.
Doppler is a proprietary technology platform and highly trained, specialist delivery network that allows OEMs and dealers to offer personalized, on-demand test drives anywhere, at any time. It is flexible enough to be white labeled to allow a brand to leverage their existing channels.
Auto industry executive, retailer and AVC Capital Board Member, Jim Press said, "In order to thrive in today's marketplace you need solutions that are best for the customer, drives sales for the dealers, and achieve the brand objectives of the OEM – all seamlessly. I see all that in Doppler."
Further, Doppler Managing Director Dean Braunstein said, "Doppler was created to harmonize the differing needs of the consumer, the OEM and the dealer. Consumers expect a retail experience tailored to their needs. Dealers are seeing large declines in showroom traffic. OEM's are challenged with both retention and conquest in an increasingly complex market where omnichannel brand experiences are a key differentiator."
After two years of development, beta-testing and OEM pilot programs involving over 1,000 Doppler deliveries, Doppler is now available in major markets nationally with a fully scalable solution.
Doppler has been successfully deployed by both mass market and luxury brands at Tier I and Tier III. In these uncertain times with falling showroom traffic, Doppler gives consumers the experience they want and a compelling reason to visit a dealer to purchase, with a high close rate. Over 80% of consumer participants owned a competing brand and nearly 90% planned to visit a dealer following the Doppler test drive experience. Doppler helps dealers generate traffic and OEMs grow market share.
Doppler is adding markets daily throughout 2020 and will be seeking a Series A investment in Q2.
About Doppler Automotive
Doppler Automotive is a true, customer-first shopping platform available to OEMs and dealers that empowers the customer by delivering anywhere, anytime product experiences with high conversion and close rates. For more information go to: www.dopplerdrives.com